by firstprally | Oct 25, 2019 | Media Strategy
B2B tech marketers often think public relations (PR) exists in a completely separate world cut off from digital marketing. What they fail to realize is that, with a little forethought and coordination, PR can actually help with key digital marketing goals like lead...
by firstprally | Oct 21, 2019 | Agency News
PR pro Debbie Smith looks at the evidence as she considers whether the four-day working week is a realistic goal. Could it give regional agencies an edge when it comes to recruitment? We are currently seeing a series of conflicting reports about optimum working hours...
by Dave Manzer | Oct 2, 2019 | Media Strategy
Trade shows, especially international ones, used to be affordable for only the largest of technology companies. Think Microsoft, IBM, Intel, Salesforce, and Google. But today, with air travel cheaper than ever and the ability for small and mid-sized tech companies to...
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