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Top 6 international trade show PR mistakes B2B tech companies make
First PR Alliance is made up of over 10 international PR firms with deep experience in managing trade show PR on behalf of B2B tech clients. Along the way, we have all seen our fair share of companies that failed to plan for their trade show media outreach, or ones...
9 ways First PR Alliance members can help with B2B lead generation
B2B tech marketers often think public relations (PR) exists in a completely separate world cut off from digital marketing. What they fail to realize is that, with a little forethought and coordination, PR can actually help with key digital marketing goals like lead...
The PR working week in the UK – finding the balance in an ‘always-on’ culture
PR pro Debbie Smith looks at the evidence as she considers whether the four-day working week is a realistic goal. Could it give regional agencies an edge when it comes to recruitment? We are currently seeing a series of conflicting reports about optimum working hours...
10 tips to run a successful international trade show media strategy
Trade shows, especially international ones, used to be affordable for only the largest of technology companies. Think Microsoft, IBM, Intel, Salesforce, and Google. But today, with air travel cheaper than ever and the ability for small and mid-sized tech companies to...
European Communicator Monitor 2019 Results
Recently the European Association of Communication Directors (EACD) published its annual European Communication Monitor. The survey measures key concerns of communications professionals throughout Europe. For the 2019 edition, a total of 2,689 communicators from...
DOK30 Communicatie wins Gold SABRE Award for Best Benelux campaign
First PR Alliance Member, DOK30 Communicatie, which is based in The Netherlands, has won the Gold SABRE EMEA Award for best Benelux campaign. The SABRE EMEA Awards are handed out each year to the best PR and branding campaigns in the region and are organized by The...
Reputation Risk N°1 : Data Security
Like it or not but data security risks have entered the Reputation Management and Crisis Communications field. You've heard it in the news; Facebook's leak, the recent HealthCare.gov breach which exposed personal details of 75,000 people, the Cathay Pacific data...