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Building brand trust in a global pandemic– it’s going to take a bit more than hiring a good PR firm
Trust – it’s top of mind for many right now. What or who can you trust? Anyone? No one? A global pandemic will pretty much fray the faith of the...
Onboarding a PR firm at your European tech startup in 2021
Envision this: it’s a new year and your European tech startup is ready to increase its media presence. You have interviewed several agency...
How to Create a PR Strategy in 2021
2020 showed us all how unpredictable the business environment can be, regardless of what part of the world your startup is operating from. Now more...
Should you use an international PR network to expand in Europe?
Europe is not the easiest place to expand your business. The regulations are stringent, the taxes are high and the lunch breaks are long. An...
What to look for in an international PR agency
It’s never simple for a tech startup to decide on a PR strategy. It’s even more challenging as a tech startup if you’re targeting customers in...
5 signs your tech startup should start doing PR overseas
In an increasingly global economy, few companies can afford to limit themselves to domestic customers. However, tech startups in particular often...
Five advantages of working with an international tech PR agency network
In an increasingly global economy, most tech startups are naturally thinking about how they’ll connect with potential buyers in foreign markets. And...
The 6 most effective international tech PR campaigns
Build your B2B tech company’s PR strategy with these top 6 international tech PR campaigns.
Top 6 international trade show PR mistakes B2B tech companies make
First PR Alliance is made up of over 10 international PR firms with deep experience in managing trade show PR on behalf of B2B tech clients. Along...
9 ways First PR Alliance members can help with B2B lead generation
B2B tech marketers often think public relations (PR) exists in a completely separate world cut off from digital marketing. What they fail to realize...