by firstprally | Dec 9, 2019 | Media Strategy
First PR Alliance is made up of over 10 international PR firms with deep experience in managing trade show PR on behalf of B2B tech clients. Along the way, we have all seen our fair share of companies that failed to plan for their trade show media outreach, or ones...
by firstprally | Oct 25, 2019 | Media Strategy
B2B tech marketers often think public relations (PR) exists in a completely separate world cut off from digital marketing. What they fail to realize is that, with a little forethought and coordination, PR can actually help with key digital marketing goals like lead...
by firstprally | Oct 21, 2019 | Agency News
PR pro Debbie Smith looks at the evidence as she considers whether the four-day working week is a realistic goal. Could it give regional agencies an edge when it comes to recruitment? We are currently seeing a series of conflicting reports about optimum working hours...
by firstprally | Jun 25, 2019 | Agency News
Recently the European Association of Communication Directors (EACD) published its annual European Communication Monitor. The survey measures key concerns of communications professionals throughout Europe. For the 2019 edition, a total of 2,689 communicators from...
by firstprally | Jun 3, 2019 | Agency News
First PR Alliance Member, DOK30 Communicatie, which is based in The Netherlands, has won the Gold SABRE EMEA Award for best Benelux campaign. The SABRE EMEA Awards are handed out each year to the best PR and branding campaigns in the region and are organized by The...
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