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Unlocking global potential: Advantages of working with an international tech PR agency network from Germany as a hub
In today's hyper-connected world, leveraging the expertise of an international tech PR agency network has become a strategic imperative for...
How to get your technology company covered by the news media in Poland
In Poland, there are few tech news media outlets, primarily small digital publications focused on specific industry sectors. Many of these outlets...
Why VC funding rounds for European startups struggle to Get into TechCrunch
European tech startups have never had an easy path to getting published in TechCrunch. These days, securing a spot on TechCrunch is quite a...
The top 10 books your tech startup should read
As a tech startup entrepreneur, you may find yourself on the search for inspiring books and articles as you look for new ideas to implement in your...
Reasons to hire a local PR firm when expanding to Europe
If you’re an American startup looking to expand in Europe, it’s important to consider whether your current PR resources will be able to help you...
What are the future communication challenges in a COVID and post-COVID world?
Even though many people long for life to return to its pre-epidemic state as quickly as possible, there will be no return to the "old normal”. Of...
How to write a press release about your European startup funding announcement
Congratulations! You’ve just secured funding for your European startup. A funding of any size is a major milestone and deserves to be celebrated....
Building brand trust in a global pandemic– it’s going to take a bit more than hiring a good PR firm
Trust – it’s top of mind for many right now. What or who can you trust? Anyone? No one? A global pandemic will pretty much fray the faith of the...
Onboarding a PR firm at your European tech startup in 2021
Envision this: it’s a new year and your European tech startup is ready to increase its media presence. You have interviewed several agency...
How to Create a PR Strategy in 2021
2020 showed us all how unpredictable the business environment can be, regardless of what part of the world your startup is operating from. Now more...
Should you use an international PR network to expand in Europe?
Europe is not the easiest place to expand your business. The regulations are stringent, the taxes are high and the lunch breaks are long. An...
What to look for in an international PR agency
It’s never simple for a tech startup to decide on a PR strategy. It’s even more challenging as a tech startup if you’re targeting customers in...
5 signs your tech startup should start doing PR overseas
Five considerations on international growth for tech startups Many tech startups are either unfamiliar with, if not downright intimidated by, the...
Five advantages of working with an international tech PR agency network
In an increasingly global economy, most tech startups are naturally thinking about how they’ll connect with potential buyers in foreign markets. And...
The 6 most effective international tech PR campaigns
Build your B2B tech company’s PR strategy with these top 6 international tech PR campaigns.
Top 6 international trade show PR mistakes B2B tech companies make
First PR Alliance is made up of over 10 international PR firms with deep experience in managing trade show PR...
9 ways First PR Alliance members can help with B2B lead generation
B2B tech marketers often think public relations (PR) exists in a completely separate world cut off from digital marketing. What they fail to realize...
The PR working week in the UK – finding the balance in an ‘always-on’ culture
PR pro Debbie Smith looks at the evidence as she considers whether the four-day working week is a realistic goal. Could it give regional agencies an...
10 tips to run a successful international trade show media strategy
Trade shows, especially international ones, used to be affordable for only the largest of technology companies. Think Microsoft, IBM, Intel,...
European Communicator Monitor 2019 Results
Recently the European Association of Communication Directors (EACD) published its annual European Communication Monitor. The survey measures key...
DOK30 Communicatie wins Gold SABRE Award for Best Benelux campaign
First PR Alliance Member, DOK30 Communicatie, which is based in The Netherlands, has won the Gold SABRE EMEA Award for best Benelux campaign. The...
Reputation Risk N°1 : Data Security
Like it or not but data security risks have entered the Reputation Management and Crisis Communications field. You've heard it in the news;...